Recently I was paging through the L.A. Times as I waited for a train. A stranger on the platform unexpectedly asked me, “Do they still do that anymore?” “Do what?” I responded, caught off guard. He pointed at the paper I was holding. “That,” he replied with a laugh. I realized he was calling me […]

Sure, adventure can mean something physical. In the past five years, I’ve learned to ride a motorcycle, parasail, and snowboard – and have taken a San Soo Kung Fu class. Now I’m no expert in any of these areas, but I do enjoy taking on new challenges! Have you noticed – when you try something […]

At Crier we love the work we do – and clients on whose behalf we put ourselves on the firing line. So taking on a new client is a careful and important process. We always ask ourselves these questions: – Is the prospective company a non-competitor with our current clients? – Do they have a […]

So much of what we hear every day is a person or organization telling their story through some platform. What’s your story? It might be a politician giving a press conference, a company producing a commercial and buying broadcasting time, a composer’s song hitting the charts, an author’s book being widely read, a person’s video on YouTube going […]

We’ve all heard how important it is to make a good first impression. But the importance of this truism often gets blown out of proportion – almost as though nothing matters after that. If you’re selling to consumers, you already understand. The first time they see or hear your product mentioned, they may think of […]

During high school, I worked a couple summers at a burger joint. There I could throw meat and buns on the grill and whip out sandwiches in record time. During meal breaks, I wolfed down cheeseburgers, fries, and milkshakes. And after work, a trip to the local Baskin-Robbins ice cream shop kept my sugar high […]