For my first twenty or so years, I was dedicated to pursuing a ballet career.Martha Graham once said that “a dancer dies twice—once when they stop dancing, and this first death is the more painful.” Which is why it’s no surprise that I describe those ballet years as “my former life.” Most people don’t really […]

Often times, small businesses eagerly jump into the world of PR with goals of elevating brand awareness and boosting sales, but are unprepared for what lies ahead. Here are a few things to think about before hiring a PR agency: Who are you? This may seem silly, but it’s most important. Do you know what […]