The back of all our Crier business cards have icebreakers on them. Under the heading of “I’M INTO,” we list our passions, favorite booze, foods, authors and the like. One of mine is typography. Like any true graphic design enthusiasts will tell you, God is in the typeface. Like a picture, the right font is worth […]
As a food pr firm, we love, well, food. And living in LA, sushi is one great food, so I thought I’d share some of my favorite dishes that can be had here. I am still bemoaning the loss the original Nozawa over the hill on Ventura boulevard in the Valley. A solo operator with […]
Being creative is about coming up with new ideas. And if it’s new ideas you after, it’d be a good idea to understand just what an idea is. (Much) earlier in my career working as an account man for an ad agency, former Y&R Creative Director Jack Foster spoke to us about his new book, How […]
Being in the mass communications business, it is all about SCALE. The larger the circulation, viewership or unique visitors a media outlet has the better – right? While eyeballs continue to be an important metric to measure what we do, sometimes less is more. Way less. Having so many food clients gives us a great […]
Working in the food business for as long as we have, it is almost impossible to be insulated from the panic that ensues from product recalls, salmonella scares, Swedish horse meatballs, or hot coffee that is just too…well, hot. Learn how to manage a food public relations crisis using these four tips: Don’t panic. Don’t react solely based […]
Our 41st President, George Bush (the industrial strength “H.W.” version), had many high water marks in his career from a PR perspective. None were more memorable for me than his 1988 RNC nomination acceptance speech when he evoked the imagery of “1,000 points of light.” His description of America’s volunteer organizations “spreading like stars throughout […]
As an integrated marketing agency, we pride ourselves in being more creative than the next guy (or gal). But having a client willing to take creative risks is even more important. Once client and agency agree upon the one thing we want to communicate, it is up to the agency find a compelling way to […]