Work that rises above the noise
How we help brands earn attention — through public relations, social media, events and design.
Featured case studies
Halo Top 10 Flavors Launch
ChallengeCharged with promoting the launch of ten new flavors of ice cream in the not-so-ice-cream-friendly month of October, Crier was tasked with building a campaign that would activate ice cream lovers everywhere.
StrategyTapping into Halo Top’s most loyal fans, followers, celebrity influencers and media, we teased each new flavor for the ten days prior to launch on 10/10, offering a year’s supply to those who liked and shared the daily flavor teaser.
Results51 pieces of coverage with an online readership of 507 million. Our social campaign earned 156M impressions with a 115% total fan increase — plus over 80K Instagram comments and 60K Facebook messages.
WGU Media Campaign
ChallengeUsing primarily media relations, Crier was tasked with raising the national and regional profile of the non-profit, competency-based online university in an extremely competitive landscape.
SolutionCrier leveraged inspiring student stories from across the country and highlighted WGU’s unique use of technology to secure both regional and national media wins.
ResultsCrier secured editorial placements for WGU in hundreds of news outlets including NPR, USA Today, The Associated Press, The Los Angeles Times, The New York Times, CNN & MSNBC.
Davidson’s ‘Egg Mixer’ Events
ChallengeTo increase awareness and generate buzz among media and influencers for Davidson’s Safest Choice Eggs as the safest egg option, thanks to its unique pasteurization method.
SolutionCrier organized a media/blogger cooking class and tasting event with celebrity Chef Brooke Williamson at high-profile cooking schools in Santa Monica, New York City, Chicago and Miami.
ResultsCoverage included Los Angeles Magazine, LA Weekly, Daily News, KCRW, Livestrong.com and Hungry Girl — and the Crier-designed carton overwraps were used post-event by Davidson’s team.
Holy Grail Steak Co. Launch
ChallengeThe Crier team was tasked to generate media buzz surrounding the launch of this new luxury online brand by securing ongoing coverage to keep up the momentum post-launch.
SolutionWe focused on what made Holy Grail different from every other online steak company: being the first and only online source for Kobe beef and other very rare animal proteins.
ResultsWe secured over 5 billion impressions from outlets ranging from Esquire, Town & Country, Robb Report, Gear Patrol and Forbes to Real Simple, Goop, Urban Daddy and Food Beast.
#BFreeWithJulie Events
ChallengeCrier was enlisted to introduce this Irish brand to the US market, grow consumer and trade awareness, and generate buzz among A-list media and top social media influencers.
StrategyWe teamed up Julie Montagu — Instagram sensation, author and yogi — with VIP influencer events in New York and Los Angeles, alongside an Instagram campaign focused on US awareness.
ResultsWe generated over eight million social media impressions and earned more than 987 million print and online media impressions, including a lengthy segment on Entertainment Tonight.
Wild Planet Sustainability Campaign
ChallengeLeveraging PR and social media, Crier’s mission was to establish the brand as the first large-scale, sustainably focused seafood company in the country.
SolutionWe sought every review, industry accolade and award to position Wild Planet tuna as the most sustainable and delicious tuna available.
ResultsWe earned over 3,600 placements and 40 industry awards for taste and sustainability, helping the brand grow revenues ten-fold from when we started.
Manscaped Branding + PR Campaign
ChallengeTwo years post-launch, Crier needed to show reporters MANSCAPED was still newsworthy — while evolving the brand story to include a new mission and philanthropic partnership without alienating its existing fan base.
SolutionCrier helped identify the brand’s new battle cry, “We Save Balls,” tying its products to its partnership with the Testicular Cancer Society while staying loyal to the brand voice — showing Manscaped is serious about helping men be healthy and confident.
ResultsCampaign coverage included 23 placements and over 245K online views, with features in Fast Company, GQ, Men’s Health and Esquire.
Austria Uncorked Wine Tasting Events
ChallengeThe Austrian Wine Marketing Board engaged Crier to produce their first-ever ticketed wine tastings — trade and consumer events in San Francisco, New York, Chicago and Los Angeles.
SolutionTasked with branding Austrian wine in a fresh way, Crier created the name, logo, website and slogan: “Get your grüv on!” We promoted it with online banner ads, guerrilla building projections, social media and turnkey event management.
ResultsNearly 300 consumers attended in San Francisco and more than 600 in New York City, with stellar turnouts in LA and Chicago — earning press in The New York Times and The Wine Spectator and over 147 million media impressions.
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