If you have spent time reading about social media marketing in the last few years, words like ‘social media influencer’ and ‘influencer marketing’ may sound familiar. As new social media platforms become popular and individual users start amassing such a large presence, these users become a key player to advertising your brand. An individual could […]
During high school, I worked a couple summers at a burger joint. There I could throw meat and buns on the grill and whip out sandwiches in record time. During meal breaks, I wolfed down cheeseburgers, fries, and milkshakes. And after work, a trip to the local Baskin-Robbins ice cream shop kept my sugar high […]
The back of all our Crier business cards have icebreakers on them. Under the heading of “I’M INTO,” we list our passions, favorite booze, foods, authors and the like. One of mine is typography. Like any true graphic design enthusiasts will tell you, God is in the typeface. Like a picture, the right font is worth […]
For my first twenty or so years, I was dedicated to pursuing a ballet career.Martha Graham once said that “a dancer dies twice—once when they stop dancing, and this first death is the more painful.” Which is why it’s no surprise that I describe those ballet years as “my former life.” Most people don’t really […]
If you’re like me, you’ve always loved to host parties, whether they be formal dinner parties, casual hangs or “movie and wine” nights. Symptoms of party planning addiction are: Your friends love you but think you’re neurotic. You hate it when guests arrive right on time (that’s when last-minute mascara happens!). You can never ever […]
Recently I was paging through the L.A. Times as I waited for a train. A stranger on the platform unexpectedly asked me, “Do they still do that anymore?” “Do what?” I responded, caught off guard. He pointed at the paper I was holding. “That,” he replied with a laugh. I realized he was calling me […]
Is imitation really the sincerest form of flattery? And if so, how can we use this theory to better our relationships with clients, co-workers and customers? If you have ever taken a Psychology 101 class you have probably learned about mirroring. It’s been found that subtly mirroring a person’s nonverbal cues (i.e. hand movements, crossing […]
Nerd. Once an uncool word for that glasses-wearing kid in the front row of math class, is now being tossed around to those with an extreme passion for something, anything. The connotation of “nerd” has evolved a lot over the last few years but one thing is for sure, if you are a marketer you […]
Being creative is about coming up with new ideas. And if it’s new ideas you after, it’d be a good idea to understand just what an idea is. (Much) earlier in my career working as an account man for an ad agency, former Y&R Creative Director Jack Foster spoke to us about his new book, How […]
Everyone knows keeping in touch with clients is absolutely essential for PR professionals, and often, a call is the best way to get up to speed. But we’ve all fallen victim to classic conference call blunders that make everyone wish they had just kept the conversation exclusively over email. Here are a 5 tips for […]
