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  • 03

    Mar

    How to Get the Best Value With Influencer Marketing

    By Amy Alfaro

    If you have spent time reading about social media marketing in the last few years, words like ‘social media influencer’ and ‘influencer marketing’ may sound familiar. As new social media platforms become popular and individual users start amassing such a large presence, these users become a key player to advertising your brand. An individual could […]

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  • 05

    May

    Go Slow

    By Bill Hoversten

    During high school, I worked a couple summers at a burger joint. There I could throw meat and buns on the grill and whip out sandwiches in record time. During meal breaks, I wolfed down cheeseburgers, fries, and milkshakes. And after work, a trip to the local Baskin-Robbins ice cream shop kept my sugar high […]

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  • 03

    Mar

    Typerighter

    By J.P. Lincoln

    The back of all our Crier business cards have icebreakers on them. Under the heading of “I’M INTO,” we list our passions, favorite booze, foods, authors and the like. One of mine is typography. Like any true graphic design enthusiasts will tell you, God is in the typeface. Like a picture, the right font is worth […]

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  • 02

    Feb

    A Dancer’s Work Ethic

    By Danielle Caldwell

    For my first twenty or so years, I was dedicated to pursuing a ballet career.Martha Graham once said that “a dancer dies twice—once when they stop dancing, and this first death is the more painful.” Which is why it’s no surprise that I describe those ballet years as “my former life.” Most people don’t really […]

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  • 01

    Jan

    Event Planning 101

    By Devin Pence

    If you’re like me, you’ve always loved to host parties, whether they be formal dinner parties, casual hangs or “movie and wine” nights. Symptoms of party planning addiction are: Your friends love you but think you’re neurotic. You hate it when guests arrive right on time (that’s when last-minute mascara happens!). You can never ever […]

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  • 06

    Jun

    When Old School Rules

    By Bill Hoversten

    Recently I was paging through the L.A. Times as I waited for a train. A stranger on the platform unexpectedly asked me, “Do they still do that anymore?” “Do what?” I responded, caught off guard. He pointed at the paper I was holding. “That,” he replied with a laugh. I realized he was calling me […]

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  • 06

    Jun

    Theory of Persuasion

    By Amy Alfaro

    Is imitation really the sincerest form of flattery? And if so, how can we use this theory to better our relationships with clients, co-workers and customers? If you have ever taken a Psychology 101 class you have probably learned about mirroring. It’s been found that subtly mirroring a person’s nonverbal cues (i.e. hand movements, crossing […]

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  • 12

    Dec

    Why All Marketers Need to be Nerds

    By Amy Alfaro

    Nerd. Once an uncool word for that glasses-wearing kid in the front row of math class, is now being tossed around to those with an extreme passion for something, anything. The connotation of “nerd” has evolved a lot over the last few years but one thing is for sure, if you are a marketer you […]

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  • 10

    Oct

    Synapse to it! A practical guide to being more creative

    By J.P. Lincoln

    Being creative is about coming up with new ideas. And if it’s new ideas you after, it’d be a good idea to understand just what an idea is. (Much) earlier in my career working as an account man for an ad agency, former Y&R Creative Director Jack Foster spoke to us about his new book, How […]

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  • 03

    Mar

    5 Tips for Happy Conference Calls with Clients

    By Katie Cycan

    Everyone knows keeping in touch with clients is absolutely essential for PR professionals, and often, a call is the best way to get up to speed. But we’ve all fallen victim to classic conference call blunders that make everyone wish they had just kept the conversation exclusively over email. Here are a 5 tips for […]

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RECENT POSTS

  • How to Get the Best Value With Influencer Marketing Amy Alfaro
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  • Start a Career in Public Relations Kara Scully
  • Instagram Stories – Yay or Nay for Your Brand? Cat Wood

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