If you have spent time reading about social media marketing in the last few years, words like ‘social media influencer’ and ‘influencer marketing’ may sound familiar. As new social media platforms become popular and individual users start amassing such a large presence, these users become a key player to advertising your brand. An individual could […]
When Instagram Stories first rolled out, there was a perplexed reaction across the board – Snapchat on Instagram? The confusion was apparent as many first stories from accounts (whom I follow) were posts consisting of photos or videos with comments like “What – another Snapchat?”, including my own! As days, now weeks have passed, what are […]
Noticing more videos in your social media feeds? You aren’t the only one. With Instagram now introducing longer videos and Facebook’s new algorithm that shoots video content to the top of a fans’ newsfeed, more and more brands are jumping on the video bandwagon. It’s easy to ask yourself, how are videos taking over social […]
Searching for a job is tough. Not only for the interviewer but also the hiring manager. So in the ever-changing world of social media, how do you stand out? Here are some simple tips to get your resume to the top of the pile and get an interview. First up, the resume: Keep your resume […]
The holidays are almost here and it is time to start thinking more seriously about your marketing strategies on Twitter. This holiday season, Twitter users plan to spend an average of $800 on holiday gifts for family and friends. So how do you connect with these users and make your product or service at the […]
It’s been common in the last few years to read about millennials and college students ditching Facebook. So your brand should too, right? Not so fast. Before you make a rash decision, let’s take a step back and think about Facebook in its totality. Of course things are changing, after all it wouldn’t be the […]
Keeping productivity up day in and day out is an absolute must for anyone inpublic relations and social media. Here are some of our favorite tips for making the most of every day: Making a list and checking it twice – You probably already have a to-do list to keep yourself on track with daily […]
Social media can be overwhelming. Platforms are constantly changing, whether it is new features on Instagram or ongoing changes for brands and advertisers on Facebook, developing content can be daunting, and managing customer service can become a full time job. So how do you keep juggling these many social media tasks, while continuing to keep a strong […]
Is imitation really the sincerest form of flattery? And if so, how can we use this theory to better our relationships with clients, co-workers and customers? If you have ever taken a Psychology 101 class you have probably learned about mirroring. It’s been found that subtly mirroring a person’s nonverbal cues (i.e. hand movements, crossing […]
Nerd. Once an uncool word for that glasses-wearing kid in the front row of math class, is now being tossed around to those with an extreme passion for something, anything. The connotation of “nerd” has evolved a lot over the last few years but one thing is for sure, if you are a marketer you […]
