AOR for PR and social media from brand launch to founder exit — during which Halo Top was named the best-selling pint of ice cream in America. The 10-flavor / 10-day launch alone delivered 51 placements, 507M readership, 156M social impressions and a 115% fan increase, including a GQ feature on a writer who ate nothing but Halo Top for ten days.
51 placements (10-day launch) · 507M readership · 156M social impressions · +115% fans
Crier launched the first high-protein (30g), GLP-1-compatible ice cream with zero added sugar — a six-month campaign securing 210 placements including TrendHunter, Food & Wine, MSN, AOL, NOSH, Refrigerated & Frozen Foods, New Hope Network, The Blast, Food Business News, WGNO-TV, WGN Radio and PureWow.
210 placements · 30g protein · zero added sugar · 6 mo. campaign
Ongoing social media management and paid Meta advertising for two premium tinned-fish brands. Combined social audience grew from ~35,400 to 39,400+ in five months; Freshé Instagram organic engagements rose 323%; Meta campaigns delivered 3.29×–5.25× ROAS month over month; YTD net revenue +11% YoY as of May 2026 — the highest Amazon revenue week in two-plus years.
3.29–5.25× ROAS · +323% IG engagements · +11% YTD net revenue YoY
Crier produced Austria’s first ticketed wine-tasting series — a three-year, four-city program (SF, NY, Chicago, LA) including the brand name, logo, website and 'Get your grüv on!' campaign — generating 147.9M impressions including The New York Times and The Wine Spectator, with 600+ NYC consumer attendees.
147.9M media impressions · 4 cities · 3 years program · 600+ NYC attendees
A long-term, mission-led PR and social program for the sustainable-seafood leader — 3,600+ media placements and 40-plus taste and sustainability awards as Wild Planet’s revenue grew tenfold over the engagement.
3,600+ placements · 40+ awards · 10× revenue growth
Crier led the U.S. launch of the plant-based brand (LIVEKINDLY) at Sprouts and Instacart with a recipe-led strategy — 1,700+ placements, 5.3B monthly reach, 14.6M views (Forbes, Yahoo, Well+Good, BuzzFeed, Hungry Girl, Insider), 79 influencer pieces and a DJ Khaled / Another Wing collab.
1,700+ placements · 5.3B monthly reach · DJ Khaled foodservice collab
Multi-year AOR for PR and social, managing the U.S. launch of Rigoni’s organic hazelnut creams, fruit spreads and raw honey. Crier earned #1 on Time.com’s 'Definitive Ranking of Nutella Alternatives,' with placements in Huffington Post, Epicurious, Serious Eats, Fox & Friends, Prevention and Cosmopolitan.
#1 Time.com Nutella-alt ranking · Multi-year AOR · HuffPost · Epicurious coverage
Crier was brought on to launch G.H. Cretors as the first consumer-facing brand for Cornfields, Inc., a longtime co-packer entering the retail market with their specialty popcorn line, anchored by Chicago Mix. The program generated 3.9 billion impressions and $8M+ in earned PR value, with placements on Good Morning America, HuffPost, Every Day with Rachael Ray, Good Housekeeping, Yahoo News, Food & Wine, and CBS affiliates in four markets. Broadcast highlights included on-air tastings and studio audience giveaways across multiple CBS and Fox morning shows — with anchors sampling Chicago Mix live and calling it a "big hit." The work contributed to their exit to Eagle Foods.
3.9B earned impressions · $8M+ earned PR value · Eagle Foods exit
AOR for PR for two and a half years across the full portfolio — Petaluma Poultry pasture-raised chicken, Original Brat Hans sausages and meatballs, and Coleman Natural beef, hot dogs and deli meats — earning placements on Good Morning America, Prevention’s Best Packaged Food Award, Women’s Health’s 125 Best Packaged Foods for Women, Shape, Men’s Journal, Cook’s Illustrated and All You. Crier also produced ‘A Taste of Sonoma County’ for Petaluma Poultry, a local food showcase that drew 1,000+ attendees and generated 125M+ impressions.
GMA + Prevention award · 1,000+ event attendees · 125M+ event impressions
A one-year program for the premium DTC steak retailer delivered 72 pieces across Robb Report, Forbes, Esquire, the Michelin Guide, Town & Country and Goop — 5.08B readership, 6.58M coverage views, 1.6M social impressions (+435%), a 928% fan increase and measurable sales lift.
72 pieces of coverage · 5.08B online readership · +435% social impressions · +928% fans
Crier launched the gluten-free bread brand’s U.S. awareness program with yogi Julie Montagu and VIP influencer events in NYC and LA — 58 placements, 995M readership, 2.5B impressions, 8M social impressions and an Entertainment Tonight appearance, reaching ~987M people.
58 placements · 995M readership · 2.5B impressions · ET appearance
AOR for PR and social media from launch, building the clean-label frozen burrito brand into the natural-channel category leader. Acquired by Bansk Group in 2022.
AOR from launch · 2022 Bansk Group acquisition
Crier ran a media relations and branding program for Manscaped — We Save Balls — promoting its alliance with testicular cancer awareness. The work delivered 23 placements, 92.2M readership and 1.89M circulation, with top hits in Fast Company, GQ, Men’s Health and Esquire.
23 placements · 92.2M readership · Fast Company · GQ coverage
Crier generated buzz for ProLon’s Fasting Mimicking Diet, pitching A-list health and wellness media and introducing the brand to celebrity influencers — landing TIME, Fox Business, The Doctors, mindbodygreen, Reuters Health, Business Insider, goop, HuffPost, KTLA, KABC and Fox News.
TIME · Fox Business coverage · The Doctors · goop press · KTLA · KABC broadcast
A six-month PR and social program for Ireland’s #1 oat brand — 21 placements, 8.1B monthly visitor reach and 278K circulation across Forbes, Martha Stewart, Rachael Ray In Season and Women’s Running. On social, Crier grew the following 956% and drove 35,919 engagements (+331%) in six months.
21 placements · 8.1B monthly reach · +956% social following · +331% engagements
Crier launched the compostable single-use tableware line with a 'Swap Out Plastic for Plants' strategy — 76M impressions in seven months across Family Circle, Forbes, Vogue, Clean Eating and trade outlets, helping secure distribution at Target, Albertsons, Safeway, Vons, Pavilions and Whole Foods.
76M impressions / 7 months · Vogue · Forbes coverage · Target · Whole Foods distribution
Crier introduced Carex’s Bright Light Therapy Lamps with an education-first strategy built on clinical research and physician testimonials — 5M+ impressions in Prevention, Vogue, Real Simple, Health, USA Today and the LA Times. The Day-Light Classic Plus was named best SAD lamp by The Sweethome and sold out that winter.
5M+ impressions · Prevention · Vogue · USA Today coverage · Sold out that winter
Crier promoted Crunchies' freeze-dried fruit and vegetable snacks — 173 placements and 87.6M impressions across Marie Claire, Clean Eating, Prevention, Runner’s World, Oxygen, Muscle & Fitness, Reader’s Digest, Verywell, Yahoo Life, Gluten-Free Living and Hungry Girl. The coverage helped secure distribution at Sprouts, Bristol Farms and beyond.
173 placements · 87.6M impressions · Sprouts · Bristol Farms new distribution
Crier managed the plant-based cleaning brand’s Meta community from ~30,000 to 45,000+ fans. Signature campaigns included a 25th-anniversary sweepstakes (55,000+ entries, 700+ new fans), an Earth Day partnership (4,100 pledges), a New Mommy Giveaway and co-branded giveaways with Bob’s Red Mill, Earth Mama Angel Baby, Smart Bottoms, Fluff & Tuff and Earthbath.
30K → 45K+ fans · 55,000+ sweepstakes entries · 4,100 Earth Day pledges
Crier ran a national media relations campaign for WGU, the non-profit competency-based online university — leveraging inspiring student stories and WGU’s use of technology to secure regional and national coverage including NPR, USA Today, The Associated Press, the LA Times, The New York Times, CNN and MSNBC.
Hundreds of placements · NPR · AP · CNN coverage · ~decade partnership
Eight years as AOR for one of America’s largest family-owned coffee brands. The centennial #100years100reasons fan-story program generated 67 placements, 142M online readership, 1.9M print circulation and broadcast segments across ABC, CBS and Fox affiliates in Atlanta, Austin, Little Rock, Lexington and beyond.
67 placements · 142M online readership · 1.9M print circulation · 8 yrs AOR
Five years (2019–2024) as social media agency of record for Food For Life’s Ezekiel 4:9 sprouted whole-grain breads and cereals — a health-forward program of five weekly posts, weekly TikToks, daily Pinterest and original test-kitchen recipe photography and video. It drove 59.2M impressions, 633K engagements and a 200% audience increase (70K net new), with link clicks up 244%, 1.3M recipe-video views and 28.9M paid-Facebook impressions at a $0.29 CPC.
59.2M impressions (5 yrs) · +200% audience · 70K net new · 1.3M recipe-video views · 28.9M paid-FB impressions
A one-year brand-amplification program for uber-premium Miss Maude’s Chocolate — media relations, original social content and campaign photography and food styling shot in Crier’s test kitchen. Earned coverage spanned food, lifestyle and gifting media including Forbes, CNN Underscored, BuzzFeed, Refinery29, TODAY, TrendHunter and Taste of Home, backed by a library of original Crier-produced imagery carrying the premium story across PR, social and the brand’s own channels.
1 yr brand amplification · Forbes · TODAY coverage · CNN · Refinery29 press · Test kitchen photography & styling
Crier launched the Zerona — the first low-level laser cleared for non-invasive fat reduction — with a national media-relations campaign built on FDA clearance, physician spokespeople and real patient results, paired with the consumer hook of losing inches without surgery. Broadcast landed TODAY (4M viewers), Good Morning America (3.8M), The Early Show (2.4M), the Rachael Ray Show (1.5M) and Bravo’s Real Housewives of Atlanta; print spanned The Wall Street Journal, The New York Times, USA Today, Harper’s Bazaar, SELF, Women’s Health, Allure and Consumer Reports.
4M · 3.8M TODAY · GMA viewers · WSJ · NYT print coverage · Allure · Harper’s beauty press