CPG food & beverage PR & social media · since 1998
PR Sizzle Reel
Anchor case study
Halo Top
AOR from launch through best-selling pint of ice cream in America. Media results from our 10 new flavors launch campaign:
51placements
507Mreadership
156Msocial impressions
115%fan increase
Including the GQ feature where a writer ate nothing but Halo Top for 10 days.
Growth campaign
Emmy’s Organics
Husband-and-wife gluten-free cookie brand · regional to national
302placements
478Mreadership
150%revenue growth
Expanded into CVS, Costco, Starbucks Canada, Hannaford, Meijer, and Whole Foods nationwide.
Launch campaign
Two Spoons
First high-protein (30g), GLP-1-compatible ice cream · zero added sugar
210placements
TrendHunter, Food & Wine, MSN, AOL, NOSH, Food Business News, WGNO-TV, WGN Radio, and PureWow — in six months.
DTC premium
Holy Grail Steak Co.
One-year program for premium DTC steak retailer
72placements
5.08Breadership
928%fan increase
Robb Report, Forbes, Esquire, Michelin Guide, Town & Country, Goop — with measurable sales lift.
Long-term AOR
Wild Planet Foods
Mission-led sustainable seafood · long-term PR & social program
3,600+placements
40+awards
10×revenue growth
Founder-led · clean label
Red’s All Natural
AOR from launch · clean-label frozen burritos · natural-channel leader
$300Mrevenue trajectory
Acquired by Bansk Group, 2022.
Specialty snack · exit
G.H. Cretors
Specialty popcorn brand · Chicago Mix · national awareness build
Exit to Eagle Foods, March 2022 — built on sustained national PR and social media work.
Plant-based launch
LikeMeat
U.S. launch at Sprouts and Instacart · recipe-led media strategy
1,700+placements
5.3Breach
14.6Monline views
Forbes, Yahoo, Well+Good, BuzzFeed, Hungry Girl, Insider — plus a DJ Khaled foodservice collab.
Gifting season
Miss Maude’s
Woman-owned premium chocolatier · six-month media relations campaign
49placements
755Mreadership
1.73Mcoverage views
Forbes, TODAY, HuffPost, BuzzFeed, Food Network, Refinery29, CNN Underscored.
Founder-led · heritage brand
Heritage Kulfi
Premium South Asian ice cream · year-round seasonal earned media program
40+outlets
The Washington Post, GMA, Forbes, USA Today, Vogue, Saveur, Food & Wine, Real Simple, Today, Eater, Tasting Table, Seema, Khabar.
Exits on our watch
Brands that exited under Crier’s AOR
Halo Top → Wells Enterprises Pretzel Crisps → Campbell’s G.H. Cretors → Eagle Foods Barbara’s Bakery → Post Consumer Brands Red’s All Natural → Bansk Group Van’s Natural Foods → Hillshire Brands Crunchies → Chaucer Consumer Solutions
CPG food and beverage PR and social media — since 1998
crierpr.com  ·  [email protected]  ·  310.274.1072 x201
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