Wirecutter’s Best Juicer, two years running
In a category owned by Breville, Omega and Vitamix, a premium price needs outside proof. So we ran the program that goes and gets it.
Scope
Agency of record for PR across the full healthy-living appliance line: Greenstar and Slowstar juicers, Sedona dehydrators, Dynablend blenders, the Sousvant sous vide and the Yolife yogurt maker.
Challenge
Tribest competes in a category dominated by Breville, Omega and Vitamix, where a premium price tag needs third-party validation to survive the comparison shop.
Buyers in this category do not take the brand’s word for performance. They read the roundups.
What we did
Crier built the program around third-party verdicts. We ran a continuous awards and review-submission operation, pitching each product into the comparative “best juicer” and “best dehydrator” franchises that shape purchase decisions.
Editors were supplied with the specific performance attributes their testing criteria rewarded: yield, RPM, oxidation, footprint, warranty.
That was paired with sustained media sampling into top-tier consumer, tech and trade press, and a blogger and influencer program of recipe-driven reviews and giveaways that produced continuous coverage between the major review cycles.
Results
563 placements and 935M+ impressions across three-plus years, with annual placements growing from 82 to 236 and annual impressions climbing from 19.5M to 484M.
Wirecutter named the Slowstar “Best Juicer” two years running, citing yield, ease of use and footprint. Engadget called it the “best and most versatile juicer for home” in its buying guide, syndicating on to secondary outlets.
Coverage that converted
Muscle & Fitness crowned the Dyna-Blend “a Beast of a Blender,” and Good Housekeeping ran a full online product review of the Dynablend.
Blogger giveaways drove engagement in the thousands of entries per activation, and following the Humio coverage push, Tribest reported 1,994 units sold.
Where it landed
The short answers
What did Crier Communications do for Tribest?
Crier Communications was Tribest’s agency of record for PR, running a multi-year program across the full healthy-living appliance line including Greenstar and Slowstar juicers, Sedona dehydrators, Dynablend blenders, the Sousvant sous vide and the Yolife yogurt maker.
What results did the Tribest program deliver?
563 placements and more than 935 million impressions across three-plus years, with annual placements growing from 82 to 236 and annual impressions climbing from 19.5 million to 484 million.
How do you win product review roundups?
Give editors what their testing criteria reward. Crier ran a continuous awards and review-submission operation, pitching each product into the comparative best-of franchises that shape purchase decisions and supplying the specific performance attributes those tests measure: yield, RPM, oxidation, footprint and warranty.
Which juicer did Wirecutter name best?
Wirecutter named the Tribest Slowstar Best Juicer two years running, citing yield, ease of use and footprint. Engadget called it the best and most versatile juicer for home in its buying guide.
Home & housewares
Teakhaus
179 placements and 783M audience through editorial product testing and gift guides.
Vitamix
270+ placements and recurring unpaid on-air use, from Martha Stewart to Alton Brown.
Brondell
Turning an evergreen water filter into a holiday gift guide fixture.
Let us tell your story
Twenty years of earning coverage for CPG food, home and wellness brands.
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