Food & beverage PR for CPG brands
Since 1998, Crier has earned coverage for more than 100 food and beverage brands, from first launch to acquisition.
What food PR does
Food and beverage PR earns a brand coverage it can’t buy: product reviews, best-of lists, gift guides, awards, trend stories and founder profiles. Shoppers trust that coverage more than advertising, and buyers notice it too.
Crier works with CPG food and beverage brands at every stage: launching an unknown import, growing a regional favorite into a national name, and keeping an established brand in the news when there is nothing new to announce.
Launches
New brands, new flavors and new categories. For Halo Top we launched ten flavors in ten days, and for G.H. Cretors we turned a co-packer into a consumer brand that sold to Eagle Foods.
Media relations & awards
Food, lifestyle, health and business press, plus the awards and best-packaged-food lists that better-for-you shoppers trust, from Prevention and Women’s Health to Cooking Light.
Trade press & retail support
Trade coverage and retailer-ready proof that help sales teams win and keep shelf space. Emmy’s Organics’ sales team uses Crier’s coverage in retailer meetings, and Crier timed Red’s All Natural’s program to support each new chain.
Founder & executive positioning
Founders and executives become sources in their own right, so the brand shows up in business and category stories as well as food coverage.
Influencers, social & events
Creator partnerships, social content, sampling and media events, from VIP influencer evenings for BFree to cooking classes for Stonefire and Davidson’s.
Photography & styling
Crier Studio shoots and styles food in-house in Los Angeles, so pitches, social and retail materials share one look. See Crier Studio.
Food & beverage case studies
Halo Top
Ice creamTen flavors launched in ten days: 51 placements, 507M readership and a GQ feature.
Case study →Wild Planet Foods
Sustainable seafood3,603 placements and 44 awards over ten years, including seven years as Greenpeace’s top tuna brand.
Case study →Holy Grail Steak Co.
Premium meat · DTCLaunched as a luxury good, not a grocery: 72 placements, 5.08B readership and 928% fan growth.
Case study →Rigoni di Asiago
Imported organic spreadsAn unknown import ranked #1 among Nutella alternatives by Time, with 205% Facebook growth.
Case study →G.H. Cretors
Specialty popcornA co-packer’s first consumer brand: 3.9B impressions, $8M+ in earned PR value and an exit to Eagle Foods.
Case study →Emmy’s Organics
Gluten-free snacksRegional to national with no product launch: 302 pieces of coverage reaching 315 million people.
Case study →More food & beverage work
Red’s All Natural
Frozen foodsAgency of record from launch to natural-channel category leadership and acquisition by Bansk Group.
Summary →Barbara’s Bakery
Natural cereal & snacksYear-round consumer, trade and executive program across Oprah Magazine, TODAY, GMA and Good Housekeeping.
Summary →Coleman Natural Foods
Natural meat & poultry500M+ impressions and $2M+ in earned PR value across Coleman Natural, Petaluma Poultry and Brat Hans.
Summary →Miss Maude’s Chocolate
Premium chocolateA year of coverage in Forbes, CNN Underscored, TODAY and Taste of Home, with Crier-produced photography.
Summary →Breyers YoCrunch
YogurtA post-Halloween candy trade-up that earned 37.2M online impressions and broadcast coverage.
Summary →Greg Norman Australian Prime
Premium beefU.S. launch coverage in the Los Angeles Times, ForbesLife, Golf Digest and the Financial Times.
Summary →Stonefire Authentic Flatbreads
BakeryA media cooking class with TODAY, Real Simple and Food Network Magazine, reaching 30M+ impressions.
Summary →BFree Foods
Gluten-free breadA U.S. launch with influencer events in New York and Los Angeles and 987M+ media impressions.
Summary →Davidson’s Safest Choice Eggs
EggsCooking classes with Chef Brooke Williamson in four cities, plus Crier-designed carton overwraps.
Summary →Day-Lee Foods
Frozen foodsFive years of the World Gyoza Eating Championship, with TMZ, the L.A. Times and USA Today.
Summary →Austrian Wine Marketing Board
WineTicketed tastings in four cities, with sold-out events and 147M+ media impressions, including The New York Times.
Summary →From our roster to acquisition
The short answers
What does a food and beverage PR agency do?
It earns editorial coverage for a food or beverage brand: product reviews, best-of lists, gift guides, awards, trend stories and founder profiles. Crier also handles trade press, retail support, influencer partnerships, events and food photography, so coverage turns into shelf space and sales.
How much does food PR cost?
Most Crier programs run on a monthly retainer sized to the scope: how many products and launches, whether trade and retail support, social, influencer and event work are included, and how many markets you need to reach. Launches and events can also be quoted as projects. After a short call about your goals we send a written scope and fee.
How long does it take to see coverage?
Online coverage can start within weeks of a launch. Print magazines plan three to six months ahead, so gift guides, awards and seasonal features need early pitching. Most brands see the strongest results over a year of steady work rather than a single push.
Do you work with new brands as well as established ones?
Yes. Crier launched Red’s All Natural and G.H. Cretors’ consumer brand, introduced Rigoni di Asiago to America, and has also served long-established brands such as Barbara’s Bakery and Wild Planet Foods as agency of record.
Can PR help a food brand win retail distribution?
Yes. Coverage and awards give sales teams proof for buyer meetings. Emmy’s Organics’ sales team uses Crier’s coverage with retailers and has since added CVS, Costco, Meijer and Whole Foods, and Crier timed Red’s All Natural’s program to support each new retail chain.
Where is Crier based, and do you work nationally?
Crier is based in Los Angeles and works as a remote team with national consumer, trade and broadcast media. Clients have included U.S. brands and international brands entering the U.S. market, such as Rigoni di Asiago and BFree.
Let us tell
your story
Twenty years of earning coverage for CPG food, home and wellness brands.
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