Health & wellness PR for consumer brands
Editors are wary of wellness claims. Crier earns their trust with founders, experts and evidence, then turns it into coverage that sells.
What wellness PR does
Health and wellness PR earns credible coverage for nutrition programs, functional foods, wellness devices and health retailers, in the places shoppers check before they buy: health and lifestyle magazines, morning shows, product roundups and expert-led stories.
Because health editors are skeptical, Crier builds every program on proof: a founder or expert reporters can quote, documentation they can check, and products they can try.
Nutrition & functional foods
Nutrition programs, functional foods and the science behind them. ProLon earned TIME, Business Insider and goop, and the Dole Nutrition Institute became a voice on childhood nutrition.
Wellness & medical devices
Consumer launches for devices that need credibility first. The Erchonia Zerona launch reached TODAY, Good Morning America and the Wall Street Journal, and Carex landed in Vogue and Prevention.
Health retail & franchises
National brand PR paired with local franchise media, as with Relax The Back across more than 20 markets.
Expert & founder positioning
Founders, clinicians and researchers become trusted sources, so the brand is part of category stories, not just product mentions. For Natren, founder Natasha Trenev became the reporter’s first call on probiotics.
Broadcast & influencers
Morning shows, health programs and local TV, plus wellness creators and trainers. ProLon worked with Lauren Roxburgh, Sophia Bush and Ben Greenfield, and Natren appeared on The Doctors.
Health & wellness case studies
Carex Health Brands
Light therapy & home health21 placements across 17 outlets reaching 650M+ monthly, from Vogue to Prevention.
Case study →Erchonia Zerona
Wellness device launchThe first laser cleared for non-invasive fat reduction, launched across TODAY, GMA, the WSJ and Allure.
Case study →Relax The Back
Health retail · franchiseNational PR and franchise media in 20+ markets, including the Wall Street Journal, Fortune and USA Today.
Case study →Dole Nutrition Institute
Nutrition scienceExecutive positioning and research that put the institute in the national childhood obesity conversation.
Case study →More health & wellness work
Natren
ProbioticsFounder-led media relations, The Doctors on CBS, and a release picked up by Reuters and Forbes.com.
Case study →ProLon / L-Nutra Health
Nutrition & fastingTIME, Fox Business, Business Insider, mindbodygreen and goop, plus wellness influencers.
Summary →SnoreStop
OTC sleep remedyAn eBay forehead ad that reached the AP, WSJ and TODAY and lifted online sales five-fold.
Summary →Manscaped
Men’s grooming & healthA testicular cancer awareness campaign covered by Fast Company, GQ, Men’s Health and Esquire.
Summary →The short answers
What does a health and wellness PR agency do?
It earns credible coverage for nutrition programs, functional foods, wellness devices and health retailers through media relations, expert and founder positioning, broadcast, product seeding and influencer partnerships. The aim is coverage that builds trust and drives sales.
How do you build credibility with health editors?
Lead with people and evidence, not product claims. Crier positions founders, clinicians and researchers as sources, supplies documentation reporters can check, and gets products into editors’ hands. The Dole Nutrition Institute and Natren both earned coverage this way.
How do you get consumer press for a wellness device?
Lead with credibility, then make it easy to try. The Erchonia Zerona launch reached TODAY, Good Morning America and the Wall Street Journal, and Carex’s light therapy lamp reached Vogue and Prevention.
Can a wellness brand get broadcast coverage?
Yes, with the right expert and story. Crier clients have appeared on TODAY, Good Morning America, CBS’s The Doctors, KTLA, KABC and Fox News Los Angeles.
How much does health and wellness PR cost?
Most Crier programs run on a monthly retainer sized to the scope: how many products and launches, whether trade and retail support, social, influencer and event work are included, and how many markets you need to reach. Launches and events can also be quoted as projects. After a short call about your goals we send a written scope and fee.
Do you work with wellness influencers?
Yes. For ProLon, Crier introduced the brand to trainer Lauren Roxburgh, Sophia Bush and biohacker Ben Greenfield alongside national health and science press.
Let us tell
your story
Twenty years of earning coverage for CPG food, home and wellness brands.
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