Shelf Life
A working directory for CPG food & beverage brands: live trending coverage, the trade and consumer press that matters, the awards calendar worth chasing, and the distributors and brokers that can help you get your brand on shelf.
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Awards calendar — CPG food & beverage
The recurring trade & consumer awards that matter for sourcing PR and retail momentum. Confirm exact dates on the award's own site each cycle — these shift year to year.
CPG trade press
The outlets that consistently break CPG founder, funding, retail-assortment and category news.
Founder profiles, funding rounds and retail pipeline; runs a dedicated Food Entrepreneur newsletter.
Funding rounds and capital strategy, plus Expo West/East show-floor coverage.
Monthly “Most Popular New Products” roundups across snacking and baking.
M&A signals and retail-side brand strategy reporting.
Big-CPG and M&A focus, with a dedicated press-release wire.
A leading B2B news outlet covering the business, trends, technology, and strategies shaping the grocery industry.
Weekly Editors’ Picks news briefs covering the grocery channel.
Andrea Hernández’s snacking & beverage trends newsletter.
Animal-protein manufacturing and category news.
Meat and protein industry trade coverage, plant and expansion news.
Fresh, deli, frozen and perimeter-department retail beat.
Global seafood industry news and supply-chain coverage.
Cold-chain manufacturing and new-product coverage.
Product development and ingredient-innovation trade coverage.
Aggregated perishable-category press releases and product news.
Beverage-industry editorial and exclusives, plus the Nombase press wire.
New Hope Network’s retailer-facing trade title covering natural-channel category trends and new brands.
Community, newsletter and events hub for early-stage CPG founders — pitch competitions and founder-facing resources.
Top 20 online-only CPG media outlets
Digital-native outlets and newsletters that drive discovery and social proof for CPG brands.
Top 20 consumer CPG media outlets
The mainstream outlets most likely to place a CPG food, home or wellness story in front of shoppers.
Top 10 CPG distributors & brokers
Who gets a food/beverage or housewares brand onto shelf — useful context when a prospect names a distributor in its own story.
Largest natural & organic distributor in North America; broad grocery, supplement and specialty lines.
Natural, specialty and fresh grocery distribution; runs its own emerging-brand showcase (Elevate/Trendfinder).
Largest wholesale grocery supply-chain company in the U.S.; supplies independent and chain retailers.
Specialty and natural food distribution focused on independent and specialty retail.
Full-service sales agency/broker — retail merchandising, headquarter sales and marketing for CPG brands.
Broker and outsourced sales/marketing services across grocery, mass and club retail.
Private-brand and sales-agency services; strong retailer-side relationships.
Broker specializing in natural, specialty and better-for-you brands.
Confection and snack-focused sales brokerage.
Grocery and natural-channel broker representing emerging and mid-size brands.
Let’s get the word out
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