CHALLENGE: Charged with promoting the launch of ten new flavors of ice cream in the not-so-ice-cream-friendly month of October, Crier was tasked with building a campaign that would activate ice cream lovers everywhere.

STRATEGY: Tapping into Halo Top’s most loyal fans, followers, celebrity influencers and media, we teased each new flavor for the ten days prior to launch on 10/10, offering a year’s supply to those who liked and shared the daily flavor teaser.

RESULTS: 51 pieces of coverage with an online readership of 507 million. Our social campaign earned 156M impressions with 115% total fan increase. Over 80K Instagram comments and 60K Facebook messages received.

CHALLENGE: To increase awareness and generate buzz among media and influencers for Davidson’s Safest Choice Eggs as the safest egg option because of its unique pasteurization method.

SOLUTION: Crier organized a media/blogger cooking class and tasting event with celebrity Chef Brooke Williamson at high profile cooking schools in Santa Monica, New York City, Chicago and Miami.

RESULTS: Media coverage included Los Angeles Magazine, LA Weekly, Daily News, KCRW, Livestrong.com, Hungry Girl and more and the Crier-designed carton overwraps were used post event by Davidson’s team.

CHALLENGE: Crier was enlisted to introduce this Irish brand to the US market, grow consumer and trade awareness and generate buzz among A-list media and top social media influencers

STRATEGY: We teamed up Julie Montagu, Instagram sensation, author and yogi with VIP influencer events in New York and Los Angeles along with an instagram campaign focused on US awareness.

STRATEGY: We generated over eight million social media impressions and earned over 987 million print and online media impressions, including a lengthly segment on Entertainment Tonight.

CHALLENGE: The Crier Team was tasked to generate media buzz surrounding the launch of this new luxury online brand by securing ongoing coverage to keep up the momentum post-launch.

SOLUTION: We focused on what made Holy Grail different from every other online steak company: being the first and only online source for Kobe beef & other very rare animal proteins.

RESULTS: We secured over 5 billion impressions from outlets ranging from Esquire, Town & Country, Robb Report, Gear Patrol, Forbes, Urban Daddy, to Real Simple, Goop, Urban Daddy and Food Beast.

CHALLENGE: Leveraging PR and social media, Crier’s mission was to establish the brand as the first large-scale sustainably focused seafood company in the country.

SOLUTION: We sought every review, industry accolade and award to position Wild Planet tuna as the most sustainable and delicious tuna available.

RESULTS: We earned over 3,600 placements and 40 industry awards for taste and sustainability, helping the brand to grow revenues 10-fold from when we started.