CHALLENGE: The Crier Team was tasked to generate media buzz surrounding the launch of this new luxury online brand by securing ongoing coverage to keep up the momentum post-launch.
SOLUTION: We focused on what made Holy Grail different from every other online steak company: being the first and only online source for Kobe beef & other very rare animal proteins.
RESULTS: We secured over 5 billion impressions from outlets ranging from Esquire, Town & Country, Robb Report, Gear Patrol, Forbes, Urban Daddy, to Real Simple, Goop, Urban Daddy and Food Beast.