CHALLENGE: The Austrian Wine Marketing Board engaged Crier to produce their first ever ticketed wine tastings, Austria Uncorked, trade and consumer tasting events in four cities: San Francisco, New York, Chicago and Los Angeles.
SOLUTION Tasked with branding Austrian wine in a fresh way, Crier came up with the name, logo, website and campaign slogan to go with it: Get your grüv on! We promoted the slogans with online banner ads, guerrilla building projections, social media and traditional media efforts. We provided turnkey event management services including venue selection, staffing, advertising guerilla building projections and street teams.
RESULTS: Nearly 300 consumers attended in San Francisco and more than 600 in New York City with equally stellar turnouts in LA and Chicago. Crier also secured top press, wine trade attendance and a blizzard of media coverage including The New York Times and The Wine Spectator, earning 147,913,943 media impressions.