Tasked with creating PR buzz for Davidson’s Safest Choice Pasteurized Eggs, Crier conceptualized, planned, and executed "Egg Mixer" media events in Los Angeles, Chicago and Miami with celebrity Top Chef Brooke Williamson. Since Safest Choice Eggs are safe to eat raw, we kicked off each night with a raw egg shooter challenge before Chef Williamson led private, hands-on cooking classes with our A-list attendees which included Los Angeles Magazine, KCRW, Hungry Girl and more. An egg-celent time was had by all!
The Austrian Wine Marketing Board enlisted Crier to produce their first ticketed wine tastings, Austria Uncorked, in NYC, San Francisco, Los Angeles and Chicago. Crier organized and staffed these turnkey events and came up with the Austria Uncorked name, logo, website and campaign slogan: Get your grüv on! The result? More than 270 consumers attended in San Francisco and more than 650 in New York City. Crier also secured a whopping 147,913,943 media impressions.