Coverage you can’t buy

Holy Grail Steak Co.

ChallengeLaunching a premium direct-to-consumer steak retailer whose price would lose any comparison a food desk ran, in a category where scarcity reads as a liability rather than a virtue.

SolutionCrier pitched Holy Grail as a luxury good rather than a grocery, leading with the fact that it was the first and only online source for authentic Kobe beef. Original photography ran throughout, and the founder story gave business editors an angle underneath the product.

Results72 pieces of coverage against an online readership of 5.08 billion, with social impressions up 435% and the fan base up 928%. Placements ran in Robb Report, Forbes, Esquire, the Michelin Guide, Town & Country and Goop.

Wild Planet Foods

ChallengePole-and-line fishing costs more than netting, and that difference reaches the shelf. Every seafood brand claims to care about the ocean, so shoppers discount all of it equally.

SolutionCrier spent a decade entering Wild Planet into other people’s judgements, pursuing food editors’ taste awards and advocacy groups’ environmental rankings at once. Running PR and social from one team meant every win became a press story, a post and a designed asset in the same week.

Results3,603 placements and 44 awards between 2010 and 2020, with revenues growing ten-fold. Greenpeace ranked Wild Planet the number one tuna brand for sustainability seven separate times, and Whole Foods named it Global Supplier of the Year.

Halo Top

ChallengePromoting the launch of ten new ice cream flavors in October, a month nobody associates with ice cream, without a launch budget to force the issue.

SolutionCrier turned the launch date into the campaign, teasing one flavor a day for the ten days before 10/10 and offering a year’s supply to fans who liked and shared each daily teaser, which made the countdown itself the reach engine.

Results51 pieces of coverage with an online readership of 507 million. Social earned 156M impressions and a 115% total fan increase, plus 80K+ Instagram comments and 60K Facebook messages, including a GQ feature on eating nothing but Halo Top for ten days.

Rigoni di Asiago

ChallengeA century-old Italian organic brand arriving in America with no awareness, asking shoppers to pay more than the jar they already knew.

SolutionCrier chose tactics that ended with the product in someone’s mouth. We entered blind taste tests and comparative rankings, worked the Fancy Food Show for buyers and trade press, and developed recipes so editors had something to cook rather than simply sample.

ResultsTime.com ranked Nocciolata #1 among Nutella alternatives and Supermarket Guru scored Dolcedì 95 out of 100. Hundreds of placements followed across Epicurious, Serious Eats, Prevention, Cosmopolitan, Fox & Friends and O, The Oprah Magazine.

G.H. Cretors

ChallengeCornfields had made popcorn for other companies for decades. G.H. Cretors was their first bag with their own name on it, launching from no consumer awareness and no media relationships into a crowded snack aisle.

SolutionCrier led with the one thing no competitor could claim: the family descends from Charles Cretors, who built the first commercial popcorn machine in 1885. That heritage turned a new brand into an old one and drove broadcast bookings, Super Bowl and Oscar season pitches, and regional stories timed to each new Costco and grocery entry.

Results3.9 billion impressions and $8M+ in earned PR value, including Good Morning America, HuffPost, Every Day with Rachael Ray, Good Housekeeping, Food & Wine and on-air tastings across CBS and Fox morning shows. The work contributed to their exit to Eagle Foods.

Vitamix

ChallengeA $450 blender in an aisle of $80 ones. No amount of describing the machine closes that gap; someone has to use it and say so.

SolutionCrier ran a nationwide editor seeding and deskside demo program across test kitchens, equipment editors and food columnists, entered the 5200 into head-to-head appliance tests, and built athlete and chef ambassador campaigns alongside the Pitch Me! consumer video contest.

ResultsMore than 270 placements between 2007 and 2010, with 2008 alone delivering 312.6M impressions and $2.9M in PR value. Martha Stewart, Michael Symon and Alton Brown all used or praised it unpaid, and Pitch Me! added 199.7M impressions.

Teakhaus

ChallengeA cutting board is a once-in-a-decade purchase in a category of lookalikes, for a brand shoppers never search by name.

SolutionCrier sent boards to test kitchens and equipment editors and pitched into the formats those desks publish, timing the work to feed gift guide season rather than compete with it. Sustainability storytelling and TikTok content ran alongside.

Results179 pieces of coverage, 6.44M estimated views and a combined audience of 783M, with 259 backlinks at a maximum domain authority of 95. Food & Wine, Bon Appétit and Allrecipes all named it after hands-on testing.

Tribest

ChallengeA premium juicer line competing against Breville, Omega and Vitamix, where the price difference needs proof that does not come from the brand itself.

SolutionCrier ran a continuous awards and review-submission program across the full appliance line, pitching each product into the comparative best-of franchises that shape purchase decisions and supplying exactly what those tests measure: yield, RPM, oxidation, footprint and warranty.

Results563 placements and more than 935M impressions across three-plus years, with annual placements growing from 82 to 236. Wirecutter named the Slowstar Best Juicer two years running, and Engadget called it the best and most versatile juicer for home.

Brondell

ChallengeA countertop water filter is a commodity purchase with no seasonal hook and no news moment of its own.

SolutionCrier seeded Cypress units with home, lifestyle and healthy-living editors months ahead of gift guide season, so the product was already in hand, tested and written up by the time those lists were compiled. Social ran underneath to hold the audience.

ResultsBrondell landed in Livestrong’s Healthy Holiday Gift Guide, which reached two million newsletter subscribers and drew 175,000 page views within days with a direct purchase link. Social added 5,000+ Facebook fans and 30% Twitter growth in three months.

Biokleen

ChallengeNobody thinks about detergent. A plant-based cleaning brand has to earn attention in a category where no one is waiting for the next post.

SolutionCrier built recurring franchises that gave people a reason to show up: Stain Suspect, a weekly post asking fans to name a stain for the chance to win the product that beats it, plus Fan Friday, laundry trivia, co-branded partnerships and sweepstakes tied to real moments.

ResultsThe Facebook community grew from 32,140 fans to 45,116, with the 25th Anniversary campaign alone generating more than 55,000 entries. Sentiment held at 64% positive against under 6% negative across the year.

Repurpose

ChallengeCities were banning plastic straws and every food and lifestyle desk was writing the same story, in which a compostable straw is easily reduced to a listicle mention.

SolutionCrier pitched from two directions at once. Consumer press got the Straws as the practical answer in eco-friendly swap roundups; business and trade press got the company story, a fast-growing private firm profiting from a policy shift with a woman-led founder narrative.

ResultsForbes interviewed co-founder Lauren Gropper, and Inc. named Repurpose to both its fastest-growing private companies list and its Female Founders 100. The announcement release generated 217 pickups against a potential audience of 9.1M.

Dole Nutrition Institute

ChallengeThe Dole Nutrition Institute needed standing in the national conversation on childhood obesity, where anything resembling product promotion would have destroyed the credibility it existed to build.

SolutionCrier led with the person rather than the produce, building director Jennifer Grossman into a quotable authority on childhood obesity, functional foods and employee wellness, and making her available for the category stories reporters were already writing.

ResultsThe School Salad Days program earned Forbes.com, MSNBC.com and Yahoo Financial News. The Superfoods campaign drew a Brandweek strategy feature and a syndicated WOR Radio interview distributed to 400 stations.

Relax The Back

ChallengeA national brand built on local franchises, where national coverage builds reputation but never fills a showroom, and local coverage sells product but never accumulates.

SolutionCrier ran both tracks from one editorial calendar, pitching national business and lifestyle desks on the brand while pitching health reporters, morning producers and business editors in each market on owner profiles and product features.

ResultsNational placements in the Wall Street Journal, USA Today, Fortune, Real Simple, Men’s Health and MSNBC, plus a syndicated Blind Date segment reaching 15M+. Regional broadcast ran across affiliates in twelve cities.

Erchonia Medical

Challenge“Lose inches without surgery” is the kind of claim health desks have learned to ignore, and a medical device brand only gets one shot at being taken seriously.

SolutionCrier opened every pitch with FDA clearance rather than the consumer hook, backing it with physician spokespeople and real patient results. Pitched proof first, the same claim becomes the reason a national morning show books the segment.

ResultsTODAY reached 4M viewers, Good Morning America 3.8M, The Early Show 2.4M and the Rachael Ray Show 1.5M, with Real Housewives of Atlanta airing the segment nine times. Print ran in the WSJ, New York Times, USA Today, Allure and Harper’s Bazaar.

Carex Health Brands

ChallengeHome health products rarely earn consumer press. A light therapy lamp reads as equipment, and equipment does not get written about in Vogue.

SolutionCrier concentrated on landing one named expert recommendation in Vogue, which seeded an editorial chain that ran for a year, then supported it with a media-facing physician voice and authentic micro-influencer reviews rather than paid posts.

Results21 placements across 17 outlets reaching a combined monthly audience of more than 650M, including The New York Times and Wirecutter, Vogue, HuffPost, Prevention (3× recommended), Bustle, Apartment Therapy, The Cut and Forbes.

Western Governors University

ChallengeAn online, competency-based university is a hard pitch to a national desk, and a hard sell to prospective students who have never heard of it.

SolutionCrier pitched the students rather than the institution. A reporter who will not write about a learning model will write about someone in their own circulation area whose life changed, and enough of those add up to a national trend story.

ResultsHundreds of editorial placements across ten years, including Time, NBC Nightly News, NPR, USA Today, the Associated Press, the Los Angeles Times, the New York Times, CNN and MSNBC, alongside sustained regional wins.

LessonLab

ChallengeA story about classroom practice is a hard sell to a national desk, and LessonLab launched weeks before September 11, 2001, when every national reporter had been reassigned.

SolutionCrier built credibility in the education trades, led the mainstream pitch with founder Dr. James Stigler rather than the software, and timed the national push to the release of the TIMSS international study he had directed.

ResultsPlacements in the Los Angeles Times, the Christian Science Monitor and NBC News Channel 4, with sustained trade coverage in NEA Today, Education Week, T.H.E. Journal and ASCD. LessonLab was acquired by Pearson Education in 2003.

Miss Maude’s Chocolate

ChallengeUber-premium Miss Maude’s Chocolate engaged Crier for a one-year brand-amplification program: earning press for a luxury chocolate in a crowded gifting category, and giving it visuals as indulgent as the product.

StrategyWe leveraged our media contacts, original social content, photography and food styling to capture the richness and craft of Miss Maude’s for those not fortunate enough to receive samples.

ResultsA year of earned coverage across food, lifestyle and gifting media, including Forbes, CNN Underscored, BuzzFeed, Refinery29, TODAY, TrendHunter and Taste of Home, backed by a library of original Crier-produced photography and styling that carried the premium story across PR, social and the brand’s own channels.

Breyers YoCrunch:
Snack Trade Up

ChallengeBreyers wanted to position YoCrunch as the healthy post-Halloween swap, and get parents to actually act on it, without a big-budget promotion.

SolutionCrier engineered a simple, irresistible trade: mail in any candy wrapper, get a coupon for a free treat-topped YoCrunch yogurt. We pitched the promotion as a timely parenting story, landing broadcast and mommy-blogger coverage nationwide, and the wrappers poured in by the boxful.

ResultsThe promotion generated 37.2 million online impressions across blog coverage reaching 14.8 million monthly visitors, print coverage totaling 428,767 impressions, and television coverage reaching nearly 700,000 viewers (1.7 million impressions) including ABC affiliates in Philadelphia and Denver, at a combined PR value of over $87,000.

Coleman Natural Foods

ScopeCrier served as agency of record for PR for Coleman Natural Foods for approximately two and a half years, covering the full portfolio: Petaluma Poultry pasture-raised chicken, The Original Brat Hans sausages and meatballs, and Coleman Natural beef, hot dogs, and deli meats.

ChallengeColeman Natural competed in the natural and organic meat category against both conventional giants and a growing field of better-for-you challengers. The brand needed national consumer awareness and trade credibility across multiple product lines simultaneously, while also supporting Petaluma Poultry’s 40th anniversary and the launch of new SKUs including chicken meatballs and uncured bacon.

StrategyCrier ran parallel tracks: pitching national women’s, food, and health media on the products themselves; pursuing trade press placements around retail expansion and sustainability; driving blogger and digital engagement through coupon and sweepstakes campaigns; and producing a flagship community event, “A Taste of Sonoma County”, to deepen Petaluma Poultry’s regional roots and generate local broadcast coverage.

ResultsNational placements included Good Morning America, Prevention’s Best Packaged Food Award, Women’s Health’s 125 Best Packaged Foods for Women, Shape, Men’s Journal, Cook’s Illustrated, All You, and Remedy Healthy Living (circ. 3.19M). “A Taste of Sonoma County” drew 1,000+ attendees and generated 125M+ impressions. The program delivered 500M+ total impressions and $2M+ in earned PR value across the engagement.

Red’s All Natural

ScopeCrier served as Red’s agency of record for PR and social media from launch through the brand’s rise to natural-channel category leadership, and on to its acquisition by Bansk Group.

ChallengeThe frozen burrito aisle was defined by price and convenience, not ingredients. Red’s needed to convince health-conscious consumers that a frozen burrito could be a clean-label choice, while supporting an aggressive retail expansion across Publix, Wegmans, ShopRite, Giant Eagle, Sprouts and Costco, where velocity at each new chain determined whether the brand kept its shelf space.

StrategyCrier ran two campaigns at once. On the editorial side, we pursued the awards and “best packaged food” franchises that carry the most weight with better-for-you shoppers, and built founder Mike Adair into a media subject in his own right, positioning him for business press rather than food press alone. Underneath that, we ran a sustained retail-support program, timing blogger giveaways and coupon promotions to each chain’s in-store activity so national credibility landed at the moment shoppers were standing in front of the freezer case.

ResultsRed’s won a place in Prevention’s Clean Food Awards and Cooking Light’s Frozen Food Awards, the latter syndicating on to Yahoo. Coverage included Eat This, Not That!, which named both the Steak & Cheese Burrito and the Veggie Bowl “Eat This” picks, along with Shape, Delish, BuzzFeed, Rachael Ray Every Day and Hungry Girl’s annual Supermarket List, reaching her one million subscribers. Founder coverage culminated in an Entrepreneur cover story featuring Mike Adair, and the opening of Red’s own production plant in North Sioux City, South Dakota became a regional news wave across the Argus Leader, Sioux City Journal, KTIV and Area Development. Red’s was acquired by Bansk Group in 2022.

Emmy’s Organics

ScopeAfter a chance meeting, a farmers’-market debut and a deal with Starbucks, gluten-free cookie maker Emmy’s Organics tasked Crier with sustaining growth: securing new retail partners and taking the brand from a regional niche product to a name recognized nationwide.

ChallengeAttract media interest for Emmy’s Organics in a crowded better-for-you cookie market, without the support of a new product launch, while educating consumers and positioning the brand as the best shelf-stable cookie in ingredients, transparency, flavor accessibility and philanthropy.

StrategyCrier set Emmy’s apart on its real, premium organic ingredients, family back story and dedication to giving back, inviting editors, producers, bloggers and influencers to “Keep It Clean” and “Have Your Cookies & Eat Them Too” with treats that are certified USDA organic, non-GMO, gluten-free, soy-free, vegan and paleo-friendly.

ResultsIn under a year, coverage reached 315M people across 231 pieces: Entrepreneur, Eat This, Not That!, PopSugar, BuzzFeed, The Daily Meal, Byrdie and Spoon University, plus regional broadcast and trade hits, driving 161 coverage links and 736K social shares. Emmy’s grew 150%, hired a new CEO and expanded into CVS, Rite Aid, Costco, Whole Foods, Meijer, Hannaford and more nationwide.

Barbara’s Bakery

ScopeAgency of record for consumer PR, trade media, and executive positioning across the full Barbara’s Bakery product portfolio, including Puffins cereal, Snackimals, Shredded Spoonfuls, Ultima, Wild Puffs, and the 100 Calorie Organic line, as well as parent company Weetabix North America.

ChallengeBarbara’s Bakery was a pioneer in the natural and organic snack category, but competing for shelf space and consumer attention against conventional cereal giants required a sustained earned media strategy that could speak simultaneously to health-conscious parents, natural food retailers, and mainstream lifestyle press. Each new product launch, from Wild Puffs to Ultima to the 100 Calorie line, had to be introduced to media audiences that ranged from trade buyers to women’s health editors to back-to-school bloggers, all while maintaining brand momentum for the legacy Puffins line.

StrategyCrier ran a year-round, multi-tiered media program spanning consumer lifestyle, women’s health, parenting, natural trade, and mainstream food press. We pitched seasonal story angles: back-to-school nutrition, healthy holiday gifting, whole grain trends, and positioned CEO Kent Spalding as a category expert for trade commentary. Desk-side previews with editors at top women’s titles opened doors to ongoing sample placements, and we kept the brand top-of-mind for annual awards and roundups across the nutrition and food media landscape.

ResultsThe program earned sustained coverage across Oprah Magazine, Good Housekeeping, People StyleWatch, The Today Show, Good Morning America, Women’s Health (125 Best Foods for Women), Self (Healthy Food Awards), Shape, Health (Health Food Awards), Real Simple, Parenting, Parents, Better Homes & Gardens, Consumer Reports, USA Today, ABC News, Epicurious/MSNBC, Reuters, Hungry Girl, Fitness, and KABC Los Angeles, alongside consistent trade placement in Progressive Grocer, Food Processing, Baking & Snack, Grocery Headquarters, and Natural Foods Merchandiser. Barbara’s Bakery was later acquired by Post Consumer Brands.

Greg Norman Australian Prime

ScopePR for the U.S. launch of Greg Norman’s premium Wagyu and grass-fed beef line.

ResultsPlacements in the Los Angeles Times, ForbesLife, Golf Digest, Golf Magazine, Financial Times, Brandweek, Yahoo Finance, Forbes.com, Restaurant Hospitality, and Nation’s Restaurant News.

Natren

ScopeCrier served as Natren’s media relations agency, running a program across the probiotics pioneer’s full line: Healthy Trinity, Gastro-pH, Yogurt-Starter, Natasha’s Probiotic Face Cream, and the CanineDophilus and FelineDophilus pet products.

StrategyCrier built the program around founder Natasha Trenev rather than around product. Trenev had pioneered the category decades before it became a consumer trend, so the strategy was to make her the reporter’s first call whenever probiotics came up, supplying clinical documentation, her published books and background research alongside samples, so journalists writing broad category stories arrived at Natren as the authoritative source. Crier paired that expert-source positioning with a proprietary educational platform, the “Truth About Probiotics” campaign, giving the brand its own news to distribute rather than waiting for others’ stories to make room. Below the national tier, we worked the trade press systematically across three distinct verticals the product line reached: pharmacy, natural retail, and veterinary.

ResultsNatren was featured on CBS’s The Doctors with an on-air close-up of Healthy Trinity, and Trenev delivered on-camera commentary for KABC-TV Los Angeles. The “Truth About Probiotics” release was picked up by Reuters, Forbes.com, MSN News, AOL News, The Dallas Morning News and more than two dozen additional outlets through Business Wire. A single Bay Area News Group feature by food editor Jolene Thym syndicated across ten daily papers, including the Contra Costa Times, Oakland Tribune and Tri-Valley Herald. Trenev was profiled in the San Fernando Valley Business Journal, picked up by Entrepreneur.com, quoted in the Tampa Tribune, and interviewed on Project Health Radio in Chicago and the Health Radio Network. Trade coverage ran in Pharmacy Times, Vitamin Retailer, Veterinary Practice News, Pet Product News International and Natural Products Marketplace. The program also drew active editorial interest from The Wall Street Journal, USA Today Weekend, Bon Appétit, Health, Vegetarian Times, Better Nutrition and the New York Post.

SnoreStop:
A ‘Head’ for Business

ChallengeSnoreStop, an over-the-counter sleep remedy, needed breakthrough brand awareness on a challenger budget in a category dominated by pharma giants.

SolutionWhen 21-year-old Andrew Fischer auctioned his forehead on eBay as ad space, Crier saw the story before anyone else. We secured the winning bid for SnoreStop, then engineered a rapid-fire international campaign: original press releases, press tours, follow-up business and lifestyle angles, special events, and a national search for the next “Forehead Guy or Gal” that kept the story alive for months instead of days.

ResultsWithin 24 hours, coverage hit the Associated Press, Wall Street Journal, Good Morning America, CNBC, Christian Science Monitor and Inside Edition, followed by CNN, the Today Show, USA Today, People and hundreds of radio interviews worldwide, an estimated $1 million in publicity that drove a five-fold increase in online sales.

ProLon / L-Nutra Health

ChallengeIn a market saturated with health fads and trendy diet schemes, Crier was tasked with generating buzz and educating the public about ProLon, the science-based Fasting Mimicking Diet from L-Nutra that delivers the benefits of fasting while eating ProLon’s proprietary plant-based meals for five days.

SolutionCrier pitched A-list contacts at top health, science and lifestyle publications, securing high-profile national and local placements across broadcast, online and print. We also introduced the brand to influencers including celebrity trainer Lauren Roxburg, Sophia Bush and biohacker Ben Greenfield.

ResultsCoverage spanned TIME, Fox Business, Reuters Health, Business Insider, HuffPost, mindbodygreen, The Doctors and goop, plus broadcast placements on Fox News Los Angeles, KTLA, KABC and Fox News Austin.

Manscaped

ChallengeTwo years post-launch, Crier needed to show reporters MANSCAPED was still newsworthy, while evolving the brand story to include a new mission and philanthropic partnership without alienating its existing fan base.

SolutionCrier helped identify the brand’s new battle cry, “We Save Balls,” tying its products to its partnership with the Testicular Cancer Society while staying loyal to the brand voice, showing Manscaped is serious about helping men be healthy and confident.

ResultsCampaign coverage included 23 placements and over 245K online views, with features in Fast Company, GQ, Men’s Health and Esquire.

Stonefire Authentic Flatbreads

ChallengeStonefire Authentic Flatbreads needed to get its product directly into the hands of the nation’s most influential food media, not just onto their desks.

SolutionCrier hosted an intimate media and blogger cooking class and dinner built around Stonefire naan, giving editors a hands-on, up-close experience with the product and connecting the brand with key influencers.

ResultsGuests included the Today Show, Real Simple, Food Network Magazine and Good Housekeeping, with resulting placements reaching more than 30 million impressions.

#BFreeWithJulie Events

ChallengeCrier was enlisted to introduce this Irish brand to the US market, grow consumer and trade awareness, and generate buzz among A-list media and top social media influencers.

StrategyWe teamed up Julie Montagu, the Instagram sensation, author and yogi, with VIP influencer events in New York and Los Angeles, alongside an Instagram campaign focused on US awareness.

ResultsWe generated over eight million social media impressions and earned more than 987 million print and online media impressions, including a lengthy segment on Entertainment Tonight.

Davidson’s ‘Egg Mixer’ Events

ChallengeTo increase awareness and generate buzz among media and influencers for Davidson’s Safest Choice Eggs as the safest egg option because of its unique pasteurization method.

SolutionCrier organized a media/blogger cooking class and tasting event with celebrity Chef Brooke Williamson at high profile cooking schools in Santa Monica, New York City, Chicago and Miami.

ResultsMedia coverage included Los Angeles Magazine, LA Weekly, Daily News, KCRW, Livestrong.com, Hungry Girl and more and the Crier-designed carton overwraps were used post event by Davidson’s team.

Austria Uncorked Wine Tasting Events

ChallengeThe Austrian Wine Marketing Board engaged Crier to produce their first-ever ticketed wine tastings: trade and consumer events in San Francisco, New York, Chicago and Los Angeles.

SolutionTasked with branding Austrian wine in a fresh way, Crier created the name, logo, website and slogan: “Get your grüv on!” We promoted it with online banner ads, guerrilla building projections, social media and turnkey event management.

ResultsNearly 300 consumers attended in San Francisco and more than 600 in New York City, with stellar turnouts in LA and Chicago, earning press in The New York Times and The Wine Spectator and over 147 million media impressions.

Petaluma Poultry: A Taste of Sonoma County

ScopeAs part of Crier’s agency-of-record work for Coleman Natural Foods, we conceived and produced “A Taste of Sonoma County” for Petaluma Poultry, a flagship community event built to deepen the brand’s regional roots and celebrate its local heritage.

SolutionCrier managed the event end to end: securing local chefs and food purveyors, coordinating on-site sampling and programming, and driving a broadcast and blogger push to fill the room and extend the reach well beyond the day itself.

ResultsThe showcase drew 1,000+ attendees and generated 125M+ impressions, anchoring Petaluma Poultry’s regional presence and earning local broadcast coverage across the Sonoma County market.

Day-Lee Foods Gyoza
Eating Championship

ChallengeDay-Lee Foods needed to turn a once-a-year cultural event, the World Gyoza Eating Championship at L.A.’s Nisei Week, into a national media moment for a brand competing in the crowded frozen foods aisle.

SolutionCrier served as PR agency of record for the championship five years running, building a repeatable media franchise around the spectacle: pitching food, entertainment and sports press, booking contestant appearances, and leveraging returning champion Joey Chestnut as a celebrity draw, including a co-hosted Fox 11 News segment.

ResultsCoverage spanned the L.A. Times, LA Weekly, Los Angeles Magazine Online, Epicurious, USA Today, Thrillist and AOL, plus television placements on TMZ (national), TMZ Sports across multiple local markets, and ABC 7 News Los Angeles, with contestant appearances on E! News and NBC LA.